Sutter Home® Makes Holidays Brighter for Military Families

Sutter Home® Makes Holidays Brighter for Military Families

Iconic American Winery Brings Deserving Troops Home for the Holidays

St. Helena Calif., September 29, 2015 — Sutter Home® Family Vineyards is bringing deserving American troops home to their own family tables this holiday season. Through its Sutter Home for the Holidays initiative, California’s iconic winery has partnered with the Veterans Business Outreach Center (VBOC) to unite active duty military personnel with their families for the holidays.

“Family is at the heart of our business, so we understand how meaningful it is for our troops to spend the holidays with their families,” said Sutter Home CEO and Vietnam Veteran Roger Trinchero. “It’s an honor to support our troops and give back to those who sacrifice so much every day.”

Now through December 31, 2015, eligible members of the U.S. Military service members, Active Duty, Reserves and National Guard may apply online at to win a trip home to anywhere in the continental United States. Up to 25 winners will be selected based on financial need, outstanding service, and creativity in responding to the question, “What does home mean to you” Sutter Home for the Holidays will provide round-trip airfare, ground transportation and hotel accommodations for up to five nights.

“We owe an immense debt of gratitude to our servicemen and women for their dedication, commitment and service to our great nation as they make tremendous sacrifices to serve multiple deployments and extended tours of duty. The significance of being home for the holidays is a universal sentiment, especially for our military men and women serving thousands of miles from home,” said Coreena Conley, CEO of the VBOC. “VBOC is honored to partner with Sutter Home to provide an opportunity for military members to reunite with their families during the holiday season.”

A second application period, from October 1, 2015, to December 31, 2015, will allow up to 20 additional winners to travel home between February 2016 and December 2016. Later this year, Sutter Home, in conjunction with Operation Gratitude, will also roll out a consumer texting campaign to fund care packages for active duty military personnel and their families.

About Sutter Home Family Vineyards
When the Trinchero family bought the Sutter Home Winery in 1948, they had a vision, a passion, and an insight into consumer tastes. In the early 1970s, Sutter Home started a trend when the company created White Zinfandel, introducing a new, sweeter flavor profile that changed the way Americans enjoyed wine by offering high-quality varietals at an affordable price. By the 1980s and 1990s, Sutter Home became a household name and the second largest independent, family-run winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187ml in light-weight plastic bottles, and was one of the first wineries to produce Moscato over 60 years ago. With a fresh new label in 2013, Sutter Home continues to reflect the evolution of the brand and its consumers with 20 different varietals to choose from. For more information visit

About the Veterans Business Outreach Center
The Veterans Business Outreach Center (VBOC) is a leading regional based 501 (c)(3) non-profit organization dedicated to providing a holistic approach of entrepreneurial mentoring services to transitioning military, Guard, Reserves, and Active Duty members, Veterans of all eras and their spouses in their initiatives to start, sustain or expand a small business. The mission is to advance the growth and commercial competitiveness of veteran owned small business enterprises through education and services focusing on business development, technology deployment and e-commerce. For more information about the program or to sponsor or this initiative, please visit:

TFE Media Contact:
Carissa Abazia
Office: 707-302-3020 / Cell 707-321-7019
[email protected]


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