Our Roots

Sutter Home

Humble beginnings, a pioneering spirit, brave hearts and a commitment to making a wine for the people. The Sutter Home family story is an American story, as timeless as it is time-honored. Our heritage dates back three generations to when the Trinchero family left their home in New York to pursue the American Dream in California’s nascent wine industry. Today, we’re proud to be the brand that has introduced more Americans to wine on the table than any other, and our philosophy remains the same: “a great product for a fair price.”

Sutter Home has a rich history of giving wine lovers the delicious products they want, starting with the creation of the original White Zinfandel in the 1970s. Today, with more than 20 crowd-pleasing varieties, there is a Sutter Home wine for everyone, traditional types such as Chardonnay, Cabernet Sauvignon, and Merlot, to more casual wines like Moscato and Sangria.

Sutter Home is the brand generations of wine lovers trust to deliver consistent, award-winning quality and value for every wine occasion. We will forever stand by our promise to create deliciously enjoyable and affordable wines for everyone forging new paths, discovering new frontiers, and living their own version of the American Dream.

Our History


One of the original buildings at Sutter Home

Founded in 1890, the Sutter Home Winery was closed during Prohibition, until new owners reopened it in the late 1940s.


The Trinchero family

In December 1947, the Trinchero family left their home in New York City to chase a dream of starting a new life in California’s nascent wine industry. In 1948, the Trincheros reopened the Sutter Home Winery.


In 1972, Bob Trinchero experimented with a winemaking technique called “saignée,” draining some of the free-run juice from Zinfandel skins to create a concentrated, robust Amador County Zinfandel.
The runoff Zinfandel juice was then fermented to dryness, creating Sutter Home’s first vintage of White Zinfandel. At the time, it was dry and white in color. Production was just 220 cases.


Bottle of Sutter Home White Zinfandel, 1975

In 1975, Bob’s 1974 vintage White Zinfandel suffered a stuck fermentation, leaving the wine with a light pink color and about 2 percent residual sugar. Sutter Home’s customers loved this delicious new wine style, and very quickly White Zinfandel became the first wine Sutter Home ran out of each year.


Display cases of Sutter Home wines

In 1987, Sutter Home White Zinfandel became the best-selling premium wine in the United States, growing from 25,000 cases in 1981 to over 4.5 million cases.


Erin Everson receives her Build a Better Burger prize

In 1990, Sutter Home uncorked the wine industry’s most exciting and longest-running retail promotion: Build a Better Burger. It paired America’s favorite wine with America’s favorite food.


Wine Spectator logo

In 1994, Wine Spectator gave Bob Trinchero a distinguished service award for “having introduced more Americans to wine on the table than anyone in history.”


Sutter Home for Hope

Sutter Home for Hope was created in 2001 when Vera Trinchero Torres, a founding family member of Trinchero Family Estates, was diagnosed with breast cancer, and we were determined to take action.


Bob and Roger Trinchero

Bob and Roger Trinchero, of Trinchero Family Estates, and the producers of Sutter Home, are named a 2017 Wine Star Winner and are also honored with a Lifetime Achievement Award by Wine Enthusiast Magazine.

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Hands holding grapes

In 2018, we will celebrate the 70th anniversary of our Sutter Home Family Vineyard’s first harvest.

Come on in and make yourself at home. Please just verify that you’re 21 years of age or older.

© 2021 Sutter Home Winery, Inc. St. Helena, CA 94574