Sutter Home Winery Announces the Official Opening of the 2012 Build a Better Burger® Contest
FOR IMMEDIATE RELEASE
St. Helena, CA May 9, 2012 – Sutter Home Family Vineyards today announced the 2012 kick-off of the 21st annual Build a Better Burger Recipe contest and cook-off. The contest is now officially open for recipe submissions, closing September 3, 2012. Finalists will compete for the $100,000 grand prize for the winning all-beef burger, and a $15,000 prize for the winning alternative burger. Finalists will be announced the second week of January, 2013 and the cook-off will take place in California’s wine country on May 18, 2013.
“This competition started 21 years ago as a way to demystify the wine experience by pairing America’s favorite everyday meal with its favorite wine brand – Sutter Home. Everyone has a chance to win, so we encourage casual cooks of all levels to submit their recipes,” noted Wendy Nyberg, Marketing Director for Sutter Home Winery. “Over the years our winners have hailed from different careers, geographic locations, and heritages – all of which have influenced their burger recipes.”
The winning burgers will be selected by notable chefs and culinary experts. Past judges have included such icons as Iron Chef Cat Cora, Chef/Restaurant owner Thomas Keller, and Celebrity Chef and Restaurateur Art Smith. The judges for the 2012 contest will be announced with the finalists in January 2013. Burgers will be judged on originality, creativity and taste.
Entrants can visit www.buildabetterburger.com to review past winners, judges, and recipes. The website also includes guidelines for creating winning recipes and suggestions for pairing wine with burgers. This year the contest has been expanded to include a social media element. According to Megan Steffen, Social Media Marketing Manager, “We encourage everyone to enter the Build a Better Burger contest via Facebook. For those who prefer reservations over grilling, we will have other fun and engaging social media promotions such as burger-related sweepstakes and contests throughout the summer burger season.”
Tracey Altman, Vice President of Marketing for Wholly Guacamole, a sponsor of the 2012 competition, commented, “Being involved with a legacy program such as Build a Better Burger is an exciting opportunity for our brand. Wholly Guacamole is known as a dip, but we are also a great condiment, ingredient and snack.”
“True connoisseurs know the buns are just as important as the meat and fixings for a truly great hamburger,” said Julie Abraham, Director of Consumer Marketing for King’s Hawaiian, who is participating as a Build a Better Burger sponsor for the second year. “We are anticipating some great recipes to share with consumers and hope that everyone will be inspired to look for our New Original Hawaiian Sweet Hamburger Buns in the deli or bakery section of their store and build their own better burger with “aloha” in every bite!”
In addition to King’s Hawaiian and Wholly Guacamole, Sutter Home’s Build a Better Burger sponsors include The National Cattlemen’s Beef Association (NCBA), the national trade association representing U.S. cattle producers; and The California Milk Advisory Board, representing Real California dairy products with the Real California Milk and Real California Cheese seals.
Full rules and details for the contest can be found on the website www.buildabetterburger.com, which will be updated regularly during the contest.
About Sutter Home
Sutter Home Family Vineyards is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1947. Trinchero Family Estates produces more than 28 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Seaglass, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Family Winemakers Australia, Doña Paula wines of Argentina, Carmen wines of Chile and markets and sells the Three Thieves and Joel Gott brands. To learn more visit www.sutterhome.com or www.tfewines.com.
About Trinchero Family Estates
The Trinchero Family Estates portfolio includes more than 30 brands such as Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, SeaGlass, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Charles & Charles wines; and the Three Thieves group of wines: Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Angove Wines from Australia; Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; and CRUZ and Tres Agaves Tequilas from Mexico. Visit http://www.tfewines.com to learn more.
Contacts: Nora Feeley, Public Relations Director 707-963-5928 ext. 2160 / Cell 707-603-6474 [email protected]
Carissa Abazia, Public Relations Specialist 707-963-5928 ext. 2610 / Cell 707-321-7019 [email protected]