Sutter Home for Hope Celebrates a Decade of Making a Difference
St. Helena, Calif., Aug. 10, 2011 – Sutter Home wine has always been part of celebrations big and small. This year, the company is preparing to celebrate something really special—the 10th Anniversary of its groundbreaking Sutter Home for Hope program.
One of the first companies to embark on a large-scale campaign promoting breast cancer awareness, Sutter Home launched Sutter Home for Hope in 2001, after one of its owners, Vera Trinchero Torres, was diagnosed with the disease.
Since then, Sutter Home for Hope has helped raise hundreds of thousands of dollars for breast cancer research, treatment and education programs benefiting thousands of families across the country.
“For all of us at Sutter Home, this is such an important initiative. It’s personal. When we say ‘Until there’s a cure, there’s Sutter Home for Hope’ we really mean it. We’re committed to helping find a cure,” said Wendy Nyberg, Senior Marketing Director for Sutter Home. “We’re proud of what we’ve accomplished in the last ten years, but we know there’s still a lot to be done. That’s why this anniversary is so important to all of us.”
Year after year, thousands of people all across the country support Sutter Home for Hope—either by taking part in the successful ‘Capsules for Hope’ program, participating in events like Walk for Hope, sharing their personal stories on the Sutter Home for Hope website, hosting “Girls’ Night In” parties to discuss breast cancer awareness, or simply wearing pink Sutter Home for Hope jerseys or ribbons. Sutter Home is adding pink-ribbon art to 5.5 million bottles of its red, white and blush varietals and the special labels will appear in stores and in restaurants starting in August.
‘Capsules for Hope’ runs from August through the end of the year. For every top quality seal on any Sutter Home bottle of wine Sutter Home receives from consumers, the company will donate $1 towards breast cancer research, treatment and education programs.* Consumers who purchase Sutter Home varietals packaged in a screw-cap closure may send in the receipt as a substitute for the capsule seal.
Sutter Home’s support for breast cancer programs during the last decade has helped raise awareness and critical funds that benefit people across the country. Joanne Gomez, a 26-year breast cancer survivor, shared her story on Sutter Home for Hope’s website. “I want to share this one important message to women: early detection and early treatment can save your life. Breast cancer does not mean the end; it’s just a different chapter in your life. Stay positive.”
“If it’s one thing a cancer patient needs, it’s hope. We’re glad we can make a difference and look forward to the day when Sutter Home for Hope is no longer necessary,” Ms. Nyberg reiterated. “In the meantime, go pink!”
*Disclaimer: Sutter Home will donate a combined maximum of $100,000 to City of Hope for the mail-in capsule promotion.
About Sutter Home
Sutter Home Family Vineyards is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. Committed to preserving Sutter Home’s legacy and providing consumers affordable, yet quality wine, the Trinchero family continues to expand the Sutter Home portfolio which today includes 20 varietals such as Chardonnay, Merlot, Pinot Grigio, Pink Pinot Grigio, Chenin Blanc, White Merlot and Gewürztraminer.
About Trinchero Family Estates
The Trinchero Family Estates portfolio includes more than 30 brands such as Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, SeaGlass, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Charles & Charles wines; and the Three Thieves group of wines: Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Angove Wines from Australia; Doña Paula wines from Argentina; Carmen Wines from Chile; Shatter Wines from France; and CRUZ and Tres Agaves Tequilas from Mexico. Visit http://www.tfewines.com to learn more.
Media Contacts: Nora Feeley, Public Relations Director 707-963-5928 ext. 2160 / Cell 303-589-4860 [email protected]
Carissa Abazia, Public Relations Specialist 707-963-5928 ext. 2610 / Cell 707-321-7019 [email protected]