Sutter Home Family Vineyards Marks 16th Anniversary Of Grass Roots Effort To Fight Breast Cancer
St. Helena, CA, September 1, 2016 – Sutter Home Family Vineyards, a longtime champion in the fight against breast cancer, announced today the launch of its 16th annual Sutter Home for Hope campaign, which gives supporters an opportunity to join a cause that touches millions of Americans’ lives each year. The program will run through the end of 2016, with proceeds benefitting National Breast Cancer Foundation (NBCF).
The Sutter Home for Hope initiative began in 2001, when one of Sutter Home’s founding family members, Vera Trinchero Torres, was diagnosed with breast cancer. As one of America’s first wine companies to make a commitment to breast cancer research, treatment and education, Sutter Home has contributed more than $1,000,000 to the cause over the past 16 years. 2016 marks the third year of Sutter Home for Hope’s partnership with National Breast Cancer Foundation.
Throughout the four-month-long campaign, Sutter Home fans are encouraged to send in their Sutter Home bottle capsules, corks and screw caps via mail or photo text. For each item or text received, the winery will donate $1 to National Breast Cancer Foundation, up to $50,000.
- Send your Sutter Home corks, screw caps or capsules to:
- Inmar Rebate Center
- PO Box 426022
- Del Rio, TX 78842-6022
- Label envelope with code: SHFH16
- Take a photo of your Sutter Home cork, capsule or screw cap—with the Sutter Home logo clearly visible in the image—and text it to 89800 .
“All of us at Sutter Home are honored to be part of the fight against breast cancer. For us, it’s personal,” said Wendy Nyberg, vice president of marketing for Sutter Home. “The incredible support of our Sutter Home fans has translated to more than $1,000,000 in donations to expand breast cancer awareness, early detection, research and treatment since 2001. We are proud to carry that legacy forward this year.”
According to the National Cancer Institute, an estimated 246,660 new cases of breast cancer will be diagnosed in the United States and 40,450 people will die from the disease in 2016 . This year, Sutter Home’s partnership with NBCF will focus on raising awareness about the importance of having an early detection plan. “We know more lives are saved when breast cancer is detected early, so we want to do everything we can to support NBCF’s efforts on this front,” said Nyberg.
“We are thankful for Sutter Home Family Vineyards’ continued support of our mission of Helping Women Now. Our partnership reflects a shared vision of supporting women affected by breast cancer so that no one faces this disease alone. With Sutter Home’s support, we are providing early detection, education and support services to women in need, all across the country,” said Janelle Hail, NBCF Co-founder and CEO.
Each year, thousands of people across the country have supported Sutter Home for Hope initiatives by sending in their corks and screw caps, by sharing their personal stories and photos on the Sutter Home for Hope website and social media sites, or by simply wearing pink Sutter Home for Hope jerseys and ribbons. The Sutter Home Facebook page—which has nearly 550,000 fans—and its Twitter and Instagram pages will go all-pink in celebration of Breast Cancer Awareness Month in October. Fans will be encouraged to share messages of hope from Sutter Home’s social media sites in order to raise an additional $10,000 toward breast cancer research, treatment and education this fall. For more information visit our Sutter Home for Hope page.
About Sutter Home
When the Trinchero family bought the Sutter Home Winery in 1948, they had vision, passion and a keen insight into consumer tastes. In the early 1970s, Sutter Home revolutionized the way Americans enjoyed wine when it created the first-ever White Zinfandel, introducing a new, sweeter style of wine—along with several other crowd-pleasing varietals—at an affordable price. By the 1980s and 1990s, Sutter Home became a household name as the second largest independent, family-run winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187ml package in light-weight plastic bottles. Today, Sutter Home continues to reflect the evolution of its consumers, offering more than 20 different varietals.
About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org.
- Elizabeth Hooker
- Office: 707-346-6514 / Cell 707-294-7117
- [email protected]